Nadezhda Trifonova
Founder and Creative Director at NRG Creative Boutique
Bulgaria, Bulgaria
TitleAudi Supports Women Drivers
Agency
Campaign Audi Supports Women Drivers
Advertiser Audi
Brand Audi
Date of First Broadcast/Publication
Business Sector Cars
Philosophy In Bulgaria there is a patronizing attitude towards female drivers. They are perceived as insecure and inadequate participants on the road. In Bulgaria female drivers are often a subject to bullying and insulting attitude from the male drivers. This suppresses women and reduces the confidence in their own driving skills. Task: Audi does not accept this discriminatory attitude, and the purpose of the brand is to clearly state its support for female drivers by focusing the attention of the society on this issue. Execution: Audi allowed the transformation of its own logo in order to emphasize its empathy and support for the female drivers in Bulgaria. The poster is part of an Audi campaign, including posters, radio and Master Classes. The result: Popularity, approval and even more admirers of the brand among female drivers.
Media Type Poster
Creative Director
Art Director
Designer
Copywriter
Account Manager

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