|Advertiser||Lithia & Driveway|
|Date of First Broadcast/Publication|
|Business Sector||Car Dealers|
|Tagline||Buy or Sell a Car from Your Happy Place|
|Philosophy||Driveway.com, Lithia & Driveways (LAD) online car retailer, has launched a nationwide broadcast and social campaign featuring visions of customers buying vehicles from wondrous and fanciful settings. Created by agency Bruiser in collaboration with FANCY and Director MAPP, the campaign promises customers the ability to “Buy or Sell a Car from Your Happy Place.” The campaign marks a big step for the nation’s 2nd largest automotive retailer. Though LAD has existed since 1946 and is a mainstay in the S&P 500, Driveway represents the company’s first commitment to building a national consumer brand. “Our manufacturers provide our store network with the air-cover of strong brand advertising.” Celeste continued, “With Driveway, we knew we’d have to do that for ourselves. This meant developing a big, creative brand idea that can serve our business and delight our customers for years to come.” The latest spot in the campaign is a splashy tale in which a surfer shops for a car while riding a giant wave and having her hair brushed by a mermaid. Taking a meditative posture, she explains Driveway’s “totes chill vibes” to a chatty dolphin. Another equally whimsical vision of a Happy Place is set in a magical forest where gigantic cuddly cats and hot cocoa trains are part of a relaxing experience for a laidback dude and an inquisitive talking deer. Both spots used a blend of in-camera and visual effects magic to deliver a blend of comedic timing, sincere performance, and fantastical environments.|
|Executive Creative Director, Copywriter||Nick Strada|
|Creative Director, Copywriter||Michael Howard|
|Executive Agency Producer||Robbie Veltman|
|Strategy Director||Ian Chee|
|Management Supervisor||Kelsey Zeller|
|Production Company||FANCY Content|
|Executive Producer||Morna Ciraki|
|Managing Director||Robert Wherry|
|Line Producer||Oliver van Beek|
|Director of Photography (DOP)||Trent Opaloch|
|Production Designer||Michelle Foote-Derrick|
|Assistant Editor||Stefan Manz|
|Editorial Company Executive Producer||Deanne Mehling|
|Editorial Senior Producer||Kristen Jenkins|
|VFX Company||LIGHT VFX|
|Founder/VFX Supervisor||Antoine Moulineau|
|VFX Supervisor||Eric Rosenberg|
|Chief Operating Officer (COO)||Guillaume Raffi|
|VFX Producer||Olivia McLean|
|Head of CG||Raphaël Bot-Gartner|
|CG Supervisor||Landry de Oliveira|
|FX Supervisor||Hugo Astesano|
|Creature Artist||Chloe Roberts|
|Post Production||Jogger SF|
|Post Creative Director||Andy Brown|
|Lead Flame Artist||Brendan Crockett|
|Flame Artist||Todd Hemsley|
|Color Senior Producer||Jordan Sharon|
|Color Senior Producer||Katia Nicolova|
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