Rupert Reynolds-Maclean
Managing Director at Biscuit Filmworks UK, London
London, United Kingdom
Campaign A voice is all you need
Advertiser, Inc.
Brand Alexa
Date of First Broadcast/Publication
Business Sector IT Solutions & Professional Networks
Philosophy To demonstrate the power of your voice with Alexa - Pompeii is the latest film in the “A voice is all you need” campaign. The work shows how Alexa enabled devices can help you do almost anything with your voice and continues to playfully bring this to life by colliding two contrasting worlds, the everyday and the epic, together. In ‘Pompeii’ we see the protagonist dropped into the chaos preceding one of the most famous moments in Italian history - the eruption of Mount Vesuvius. While flaming rocks soar through the sky, he casually waves his sandwich and asks a fleeing Roman “what year is it?” - 79AD of course. The shot then cuts to an everyday world where it’s revealed he’s secretly trying to help his daughter with her homework - Alexa can help you do almost anything with the power of your voice.
Media Type Television
Production Company
Global Chief Creative Officer
Executive Director of Global Creative
Group Creative Director
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Team
Creative Team
Joint Managing Director
Account Director
Head of Strategy
Agency Producer
Agency Producer
Agency Assistant Producer
Executive Producer
Director of Photography (DOP)
Editing Company
Editing Company

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