Rupert Reynolds-Maclean
Managing Director at Biscuit Filmworks UK, London
London, United Kingdom
TitleEV Charging
Campaign This Is What Sustainability Looks Like
Advertiser Centrica
Brand British Gas
Date of First Broadcast/Publication
Business Sector Energy & Water Authorities, Utilities
Story The new campaign ‘This is what sustainability looks like’, from British Gas and nucleus, cuts through the clichés and fodder of expected ‘green’ advertising, by championing the mundane realities of living more sustainably. The three 30’ films capture the simple sustainable actions we make every day, from turning down the heating from your phone, plugging in your electric car at home, to flicking the kettle on for a cuppa (on a British Gas zero carbon tariff of course); all set against the epic soundtrack of DJ Snake and Lil Jon’s ‘Turn Down for What?’.
Media Type Television
Production Company
Audio Post Production
Agency nucleus
Marketing Director
Senior Marketing Manager
Marketing Manager
Executive Creative Director
Executive Creative Director
Creative Director
Creative Team
Creative Team
UK Strategy Lead
Senior Planner
UK Business Lead
Senior Account Director
Account Manager
Head of Integrated Production
Agency Producers
Agency Producers
Head of Art Buying
Managing Director
Executive Producer
Director of Photography (DOP)
Assistant Editor
Post Production
Post Producer
Flame Lead
Flame Lead
Audio Producer
Sound Engineer
UK Media Director
Media Associate Director
AV Associate Director
Digital Account Manager
Digital Associate Director
Social Associate Director
OOH Account Manager

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