Rupert Reynolds-Maclean
Managing Director at Biscuit Filmworks UK, London
London, United Kingdom
TitleHive Thermostat
Campaign This Is What Sustainability Looks Like
Advertiser Centrica
Brand British Gas
Date of First Broadcast/Publication
Business Sector Energy & Water Authorities, Utilities
Story The new campaign ‘This is what sustainability looks like’, from British Gas and nucleus, cuts through the clichés and fodder of expected ‘green’ advertising, by championing the mundane realities of living more sustainably. The three 30’ films capture the simple sustainable actions we make every day, from turning down the heating from your phone, plugging in your electric car at home, to flicking the kettle on for a cuppa (on a British Gas zero carbon tariff of course); all set against the epic soundtrack of DJ Snake and Lil Jon’s ‘Turn Down for What?’.
Media Type Television
Audio Post Production
Production Company
Agency nucleus
Head of Integrated Production
Executive Creative Director
Executive Creative Director
UK Strategy Lead
Creative Team
Head of Art Buying
Director of Photography (DOP)
Executive Producer
Managing Director
Agency Producers
Sound Engineer
Creative Director
Flame Lead
Senior Marketing Manager
Senior Account Director
Post Producer
Audio Producer
Creative Team
Social Associate Director
Marketing Director
Marketing Manager
Senior Planner
UK Business Lead
Account Manager
Agency Producers
Assistant Editor
Flame Lead
UK Media Director
Media Associate Director
AV Associate Director
Digital Account Manager
Digital Associate Director
OOH Account Manager
Post Production

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