|Title||TRUBLEND MATTE MADE|
|Campaign||TRUBLEND MATTE MADE|
|Date of First Broadcast/Publication|
|Business Sector||Cosmetics, Beauty Products & Perfumes|
|Philosophy|| For too long, multicultural women and their skin weren’t catered for in the makeup world, especially when it came to foundation. So COVERGIRL listened and created TRUBLEND MATTE MADE: a foundation made for the unique needs of multicultural skin, in 40 beautiful shades. |
COVERGIRL created TRUBLEND MATTE MADE, but can’t take the credit. The credit goes to the infinite women who spoke up and voiced their skins’ unique needs. So COVERGIRL thanked them in this commercial--with the help of Droga5 NY and director Kim Gehrig of production house Somesuch.
The spot, which ends with a lengthy list of the “infinite” number of women who reached out to COVERGIRL, shows this diverse mix of females--from woman to woman to woman. And it culminates in a final dramatic stairwell shot that brings all the women together as one. Appearing on TV as a :15 and online as a longer cut, it’s an authentic yet elevated glimpse of the women who inspired TRUBLEND MATTE MADE as they go about their everyday lives.
|Post Production||MPC NY|
|Creative Chairman||David Droga|
|Executive Creative Director||Alexander Nowak|
|Associate Creative Director||Henry Kember|
|Art Director||Neil Maclean|
|Art Director||Debbie Pan|
|Design Director||Maria Wan|
|co-directors of film production||Jesse Brihn|
|co-directors of film production||Bryan Litman|
|Executive Producer||Mike Hasinoff|
|Associate Producer||Jake Herman|
|Music Supervisor||Mike Ladman|
|Executive Producer||Nicky Barnes|
|Executive Producer||Erica Thompson|
|Producer||Jamie Lynn Perritt|
|Assistant Editor||Theo Mercado|
|Executive Producer||Matthew Loranger|
|Creative Director||Alvin Cruz|
|lead Flame artist||Sam Caine|
|Flame Team||Tim Crean|
|Flame Team||Derina Doorley|
|Flame Team||Rob Walker|
|Flame Team||Meggen Burdick|
|Flame Team||Giulia Barta|
|Flame Team||Greg Cutler|
|Flame Team||Lawrence Merrill|
|Color Producer||Chris Anthony|
|Production Assistant||Hannah Oliver|
|Production Assistant||Aaron Batista|
|Post Production||Second Child|
|Executive Producer||Scott Chinn|
|Motion Graphics Designer||Pravin Chottera|
|Post Producer||Sara Mills|
|Sound Design||Barking Owl|
|Creative Director||Kelly Bayett|
|Executive Producer||Kelly Bayett|
|Sound Designer||Morgan Johnson|
|Audio Post||Heard City|
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