Title | Study Of Power |
Agency | Timber |
Campaign | INFINITI QX50 |
Advertiser | Infiniti Motor Limited |
Brand | Infiniti |
Date of First Broadcast/Publication | 2017 / 12 |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Story | In a bold new campaign celebrating Infiniti’s QX50 model, Timber’s design and visual effects team takes viewers on a striking journey highlighting the infinite possibilities between human and machine. The spot features a mirroring exposition of the functionalities observed in human behavior and the adaptive technologies within the new QX50, paving the way for drivers to inevitably “become more powerful.” |
Media Type | Web Film |
Length | |
Production Company | Timber |
Executive Creative Director | Kevin Lau |
Executive Creative Director | Jonah Hall |
Executive Producer | Sabrina Elizondo |
Producer | James L. Reid |
Art Director | Jon Lorenz |
Flame Artist | Miles Kinghorn |
Flame Artist | Chris Decristo |
Flame Artist | Federico Sacoone |
Flame Artist | Todd Mesher |
Flame Artist | Jan Cilliers |
Flame Artist | Andymac |
Flame Assistant | Brandon Harden |
Flame Assistant | Brack Hightchew |
Designer | Toros Kose |
3D Artist | Jon Lorenz |
3D Artist | Yates Holley |
2D Artist | Kevin Lau |
2D Artist | Jon Lorenz |
2D Artist | Luis “Yosh” Bolivar |
2D Artist | Daniel Zhang |
2D Artist | JY James Kim |
2D Artist | Cris Kong |
2D Artist | Toros Kose |
2D Artist | Tommy Wooh |