Iain Nealie

Iain Nealie

Creative Director at Google
Sydney, Australia

About me

Being raised in the creative friendly fresh air of TBWA/Whybin Auckland, I was privileged to work under the watchful eye of creative legend, Andy Blood, who taught me to break moulds and disrupt everything.


In 2009 my Art Director and I rebranded ourselves as ‘Plankton’, and developed a following around the world due largely to our Cannes fundraising IPO, which saw us float shares in our creative future in an effort to send ourselves to Cannes.


Our global shareholder list now includes the likes of John Hunt, Nick Worthington and Nicholas Drake, all of whom we were lucky enough to catch up with in Cannes. Then, in 2010, we were named in Campaign Magazine’s Top 50 emerging talent portfolio, which was a great way to top off two years in the industry.


In 2012, we moved to Sydney to work under another creative legend, Damon Stapleton, who was looking to build a new team at Saatchi & Saatchi, Sydney. In the 2 years we spent there we ran creative lead on multiple projects, campaigns and pitches, helping Saatchi's client list grow from strength to strength.


At the end of 2013 we moved to Google as Creative Directors for the Asia Pacific region, working under creative mogul, John Merrifield. We now work as a global creative team helping brands and agencies effectively exploit Google's platforms, services and technologies. 

Sector Experience

Positions

Creative Director - APAC
Google
November 2013 - Present (6 years 1 month)
Creative
Sydney, Australia
March 2012 - October 2013 (1 year 7 months)
Since moving to Sydney with my Art Director, Tara McKenty, I've worked across multiple brands at Saatchi & Saatchi. Including, but not limited to, OPSM, Cadbury, St.George bank, Greenpeace, Toyota and Carnival Cruises.
Copywriter
TBWA\TEQUILA, New Zealand.
May 2009 - March 2012 (2 years 10 months)
During my time at TBWA/Whybin, I worked on campaigns for Adidas, Absolut, Nissan, Serato, Playstation, Visa, and Pepsi to name just a few. I was also lucky enough to work on both of New Zealand’s biggest banks, ASB and ANZ and been involved in several large global pitches that took me around the world to agencies across the network.

"Tara and Iain are one of the most talented young creative teams I've had the pleasure of working with. Their work speaks for itself, but it is also their attitude that I think sets them apart from many other young creatives. They are talented, they are driven, they are prolific and they are genuinely nice people. They have that wonderful quality of persistence, hard work and determination. They continually surprised and delighted is with work that was outside the box and they really contributed to the spirit of the agency."

- David Walden, Chief Executive TBWA/Whybin Auckland

Education

BCS Advertising

2007 - 2009 (2 years)

Bachelor of Arts (B.A.) Film, Television and Media studies, Psychology and Sociology.

2004 - 2006 (2 years)

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