XBOX - "Visit Xbox"

McCann London

McCann London London, United Kingdom

Awards

18923

Brand: XBOX
Country: United Kingdom

Advertiser: Microsoft XBOX

Title	Visit Xbox
Agency	McCann London
Campaign	VisitXbox
Advertiser	Microsoft XBOX
Brand	XBOX
Date of First Broadcast/Publication	2019 / 6
Business Sector	Video Games/Consoles
Story	Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds.
Media Type	Digital
Length	135 seconds
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Executive Creative Director	Jamie Mietz
Executive Creative Director	Sanjiv Mistry
Senior Creative	Jim Nilsson
Senior Creative	Jacob Bjordal
Director	Jim Nilsson
Director	Jacob Bjordal
Head of Strategy	Karen Crum
Planner Director	James Appleby
Planner Director	Fannie David
Art Director	Dan Howarth
Designer	Matthew Thomas
Designer	Nazima Motegheria
Project Director	Clare Prager
Project Manager	Anna Curtis
Managing Partner	Sailesh Jani
PR Senior Account Director	Nicole Robinson-Spaude
Account Director	Andrew Wynn
Account Manager	Conor Lloyd
Account Manager	Anastasia Imam
Account Manager	Lucy Manning
Account Executive	Eloise Thompson
Chief Creative Officer	Rob Smith
Chief Production Officer	Sergio Lopez
Executive Producer	Kin-man Ly
Producer	Alex Dougan
Producer	Jeremy Reichman
Production	Fire without Smoke
Post Production	Craft London