|Title||Fly the Flag|
|Agency||The Adventures Of|
|Campaign||Fly the Flag|
|Brand||Onitsuka Tiger - Asics|
|Date of First Broadcast/Publication|
|Business Sector||Unisex Shoes|
|Philosophy|| Today sees the release of ‘Fly the Flag’, the campaign launching ASICS eagerly-awaited Onitsuka Tiger debut of the new MEXICO 66 SD. Taking inspiration from the Onitsuka Tiger delegation shoe at the 1968 Mexico City games, the new collection is visualized in a bold and colourful style reflecting the vibrant decoration that characterized the games.|
Working with renowned graphic designer Karan Singh, the Berlin-based creativity agency The Adventures Of created a bold visual identity for the campaign comprised of the many colourways which make up the MEXICO 66 SD collection.
The campaign, fully produced by HALAL, includes a 40-second film and short product videos for social and digital by director Juriaan Booij, followed by print, retail key visuals and lifestyle imagery by photographer Olya Oleinic.
|Media Type||Television & Cinema|
|Music Agency||Audentity Music & Sound|
|Director of Integrated Communication||Robin Karakash|
|Business Strategist||Thomas Eon|
|Managing Director||Sophie Mayer|
|Executive Producer||Chris Seegel|
|Creative Director||Gustavo Vieira-Dias|
|Composer||Niels den Otter|
|Post Production House||Darlings Post|
|Stylist||Lisa Anne Stuyfzand|
|Executive Producer||Ezra Xenos|
|Director of Photography (DOP)||Noel Schoolderman|
|Art Director||Grietje Schepers|
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