Sophie Mayer
Managing Director at The Adventures Of
Berlin, Germany
TitleFly the Flag
Campaign Fly the Flag
Advertiser ASICS Corporation
Brand Onitsuka Tiger - Asics
Date of First Broadcast/Publication
Business Sector Unisex Shoes
Philosophy Today sees the release of ‘Fly the Flag’, the campaign launching ASICS eagerly-awaited Onitsuka Tiger debut of the new MEXICO 66 SD. Taking inspiration from the Onitsuka Tiger delegation shoe at the 1968 Mexico City games, the new collection is visualized in a bold and colourful style reflecting the vibrant decoration that characterized the games.
Working with renowned graphic designer Karan Singh, the Berlin-based creativity agency The Adventures Of created a bold visual identity for the campaign comprised of the many colourways which make up the MEXICO 66 SD collection.

The campaign, fully produced by HALAL, includes a 40-second film and short product videos for social and digital by director Juriaan Booij, followed by print, retail key visuals and lifestyle imagery by photographer Olya Oleinic.
Media Type Television & Cinema
Music Agency
Director of Integrated Communication
Business Strategist
Managing Director
Executive Producer
Creative Director
Post Production House Darlings Post
Production Company
Executive Producer
Director of Photography (DOP)
Art Director

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