Raid® Insecticides - "Cake"

Energy BBDO

Energy BBDO Chicago, United States

7137

Title	Cake
Agency	Energy BBDO
Campaign	Raid® Entomology Lab Experiment Videos
Advertiser	S.C. Johnson
Brand	Raid® Insecticides
Posted	November 2015
Business Sector	Household Products & Maintenance
Story	The Experts at the RAID® Entomology Lab know a whole lot about bugs. In fact, the entomologists that work for RAID® are so steeped in bug knowledge, they can even manipulate ants into spelling out their own demise. In these videos, we demonstrated our bug mastery and product efficacy by controlling ants' behavior with RAID® Ant Gel. This series of scientific experiment videos turned the RAID® Entomology Lab, the largest private, urban entomology lab in North America with more than 50 years of experience, into a branded asset for social media. Bugs were harmed in the making of these videos. It The videos sparked a debate on YouTube and on Twitter. It got passed around.
Media Type	Television & Cinema
Executive Creative Director	Mike Roe
Creative Director	Zac Rybacki
Associate Creative Director	Chad Verly
Associate Creative Director	Nicolas Mejia
Agency Producer	Matt Scoville
Music Producer	Dan Kuypers
Executive Producer	Vince Murray
Executive Producer	Evp
Executive Producer	Head of Integrated Production
Executive Producer	Melissa Barany
Editor	Mark McCutcheon
Special Effects / VFX	Jason Voke
Production Company	WhizBang
Media Agency	PHD (Chicago)