Mustapha Boussabat

Mustapha Boussabat

Head of Digital @ Ogilvy & Mather Tunisia at Ogilvy & Mather Tunisia
Tunis Governorate, Tunisia, Tunisia

About me

• 10+ years experience of working on digital advertising
• Strong interpersonal skills
• Strong knowledge of new marketing techniques and innovative marketing strategy
• Strong knowledge and experience in project management and project planning
• Good team building and team management abilities
• Creative use of knowledge of web applications and various platforms

Sector Experience


Head of Digital
Tunis, Tunisia
January 2016 - Present (5 years 8 months)
- Providing digital leadership and advise to brand management teams and assist them in achieving brand objectives (messaging and experiential) through digital properties
- Managing team in social media, web producing and digital design.
- Scoping of digital projects and ensuring the operational excellence and the delivery of high quality digital communications with a positive ROI in a hands-on manner
- Evaluating emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Collaborating with internal brand teams to create drinker engagement campaigns

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