| Title | Money makes money 1 |
| Agency | Dude |
| Campaign | Money Makes Money |
| Advertiser | Communities for Development |
| Brand | Communities for Development |
| Posted | May 2021 |
| Product | Communities For Development |
| Business Sector | Charities, Foundations, Volunteers |
| Story | It’s common knowledge all around the world that “money makes money”: the rich are getting richer while others not. That's why people from Bulambuli, a small rural community in Eastern Uganda, who needed urgent investments, decided to hijack this well known truth by pretending to be filthy rich – and portraying it in a Kanye-level rap music video, done as a 100% Ugandan production.We ditched the traditional charity “sadvertising”, and went all in with humor. The music video was directed and produced by Wakaliwood Studios, the B-Movie Uganda based film studio. The original song was created by Ugandan rap artists: Mc Yallah, Big Ben and Jora Mc.We also created remixes with artists from all around the world, bespoke short social media videos which we tweeted to successful entrepreneurs from around the world, an online store selling ‘authentic’ 100% fake video props to boost donations and additional content pieces. |
| Media Type | Case Study |
| Length | |
| Production Company | Wakaliwood |
| PR Agency | Third City |
| Partner/Chief Creative Officer | Livio Basoli |
| Partner/Chief Creative Officer | Lorenzo Picchiotti |
| Executive Creative Director | Curro Piqueras |
| Senior Art Director | Alessio Salatino |
| Art Director | Giulio Pierrottet |
| Copywriter | Nicholas Kugge |
| Project Manager | Carlotta Tamassia |
| Account Manager | Dimitris Dimitriou |
| Producer | Andrea Italia |
| Post-production Supervisor | Seba Morando |
| Editor | Federica Ruggeri |
| Motion Designer | Dario Lipani |
| Director | Isaac Nabwana |
| Production Director | Harriet Nakasujja |
| Music Director | Bana Mutibwa |
| Singer/Songwriter | MC Yallah |
| Singer/Songwriter | Jora MC |
| Singer/Songwriter | Byg Ben Sukuya |
| Producer | Baru Beatz |
| Mix | Daniele Carmosino |
| Photographer | Jonay P. Matos |
| PR Associate Director | Lauren Westmore |
| PR Account Director | Emily Goodbrand Dillon |
| PR Account Executive | Lucy Wagstaffe |
| Trade PR Director | Zoe Brooks |