| Title | Saved Up |
| Agency | Publicis Dialog Seattle |
| Campaign | Together We Make the Holidays |
| Advertiser | Mattel, Inc. |
| Brand | Mattel’s American Girl |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Toys & Games |
| Philosophy | The launch of “Get a Friend, Give a Friend” where for every purchase of an 18” doll purchase made until November 30, American Girl will donate one doll to a girl in need through the Children’s Hospital Association. The initiative will be supported through a national TV spot entitled “Saved Up.” In the spot, a young girl takes on various chores to earn enough money to buy an American Girl doll. Once she is able to make the purchase, she admires the certificate that says “For every doll purchased, we’ll donate one.” |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Andrew Christou |
| Group Creative Director | Steve Williams |
| Creative Director | Scott Fero |
| Art Director | Simson Chantha |
| Copywriter | Amit Gurnani |
| MOTION DESIGN | Travis Baker |
| Copywriter | Berri Windsor |
| Account Director | Paul Villa |
| Account Director | Maria Schoonover |
| Project Manager | Katie Klein |
| Project Manager | Rachel Yanofsky |
| Business Affairs | Deb Groth |
| Strategist | JP Martin |
| Head of Production | Ricky Fischer |
| Designer | Kathy Oneha |
| Digital Production Team | Maddy Homen |
| Studio Artist | Chris Gallegos |
| Digital Production Team | Kiry Luc |
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