| Title | Twelfth |
| Agency | Publicis Dialog Seattle |
| Campaign | Together We Make the Holidays |
| Advertiser | Mattel, Inc. |
| Brand | Mattel’s American Girl |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Toys & Games |
| Story | The third TV spot part of American Girl’s holiday push includes “Twelfth,” a spinoff of the popular holiday song “12 Days of Christmas” but from the POV of a young girl. In the spot, a girl sings “On the twelfth day of Christmas, my bestie gave to me: 12 girls a twirling, 11 mystery dishes… all the way to “ and a new best friend under the tree.” Showcasing American Girl’s full portfolio of products for the first time in an ad – from its American Girl by Williams-Sonoma collection to its beauty products like lip glosses to American Girl books – the spot also ends with the tagline “Together we make the holidays.” |
| Media Type | Television |
| Length | |
| Group Creative Director | Steve Williams |
| Chief Creative Officer | Andrew Christou |
| Creative Director | Scott Fero |
| Business Affairs | Deb Groth |
| Art Director | Simson Chantha |
| Copywriter | Amit Gurnani |
| MOTION DESIGN | Travis Baker |
| Copywriter | Berri Windsor |
| Account Director | Paul Villa |
| Account Director | Maria Schoonover |
| Project Manager | Katie Klein |
| Project Manager | Rachel Yanofsky |
| Strategist | JP Martin |
| Head of Production | Ricky Fischer |
| Designer | Kathy Oneha |
| Digital Production Team | Maddy Homen |
| Studio Artist | Chris Gallegos |
| Digital Production Team | Kiry Luc |
More Work
SEE ALLThe Gift
- BRAND:
- Mattel’s American Girl
- AGENCY:
- Publicis Dialog Seattle
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- BRAND:
- Mattel’s American Girl
- AGENCY:
- Publicis Dialog Seattle