| Title | Mice |
| Agency | Curiosity Advertising |
| Campaign | Airheads Big Bar |
| Advertiser | Curiosity Advertising |
| Brand | Airheads |
| Date of First Broadcast/Publication | 2012 / 3 |
| Business Sector | Candy Bars |
| Tagline | Three Varieties. Two Flavors. One Big Bar. |
| Story | When the cat’s away, the mice will…steal your candy. Two small-time thieves bite off more than they can chew with the new Airheads Big Bar. |
| Philosophy | The irresistable Airheads Big Bar is too big for these two ambitious mice. |
| Problem | Create a humorous spot that appeals to the brand's traditional younger audience, as well as a slightly older target. |
| Media Type | Television |
| Sound Design Company | Sonic Arts |
| Agency Producer | Cindy Bashore |
| Account Executive | Nakita Blogett |
| Account Director | Angie Fischer |
| Director | Craig Brownrigg |
| Art Director | Alli Davis |
| Copywriter | Warren Bates |
| Associate Creative Director | Rick Neltner |
| Associate Creative Director | JP Kinerk |
| Creative Director | Ried Cartwright |
| Chief Creative Officer | Matt Fischer |
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