|Title||The Secret Secret Menu Challenge|
|Campaign||The Secret Secret Menu Challenge|
|Tagline||McDonald’s Canada’s Non-Communications Director explains what you should already know: There is no Secret Secret Menu Challenge, and certainly nothing to see at secretsecretmenu.ca|
|Story||McDonald’s® crew and managers across Ontario are going recipe-to-recipe to create the ultimate $10,000 sandwich or wrap. Their mission is simple: out-flavour their co-workers. The final eight participants will meet in Toronto at McDonald’s Toronto head office for the final showdown.|
|Media Type||Internal Communication|
|Chief Creative Officer||Peter Ignazi|
|Chief Creative Officer||Carlos Moreno|
|Art Director||Rebecca Dunnet|
|Agency Producer||David Stulberg|
|Agency Producer||Mina Jang|
|Account Executive||Nicole Bakker|
|Account Director||Nevena Djordjevic|
|Account Director||Serene Gaspar|
|VP, National Brand Leader||Steve Groh|
|Production House||Circle Productions|
|Director of Photography (DOP)||Adam Crosby|
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