| Title | The Secret Secret Menu Challenge |
| Agency | Cossette |
| Campaign | The Secret Secret Menu Challenge |
| Advertiser | McDonald's |
| Brand | McDonald's Canada |
| Posted | December 2015 |
| Business Sector | Food |
| Tagline | McDonald’s Canada’s Non-Communications Director explains what you should already know: There is no Secret Secret Menu Challenge, and certainly nothing to see at secretsecretmenu.ca |
| Story | McDonald’s® crew and managers across Ontario are going recipe-to-recipe to create the ultimate $10,000 sandwich or wrap. Their mission is simple: out-flavour their co-workers. The final eight participants will meet in Toronto at McDonald’s Toronto head office for the final showdown. |
| Media Type | Internal Communication |
| Length | |
| More Information | http://www.secretsecretmenu.ca/ |
| Chief Creative Officer | Peter Ignazi |
| Chief Creative Officer | Carlos Moreno |
| Art Director | Rebecca Dunnet |
| Copywriter | Simon Rogers |
| Designer | Eleni Alpous |
| Agency Producer | David Stulberg |
| Agency Producer | Mina Jang |
| Account Executive | Nicole Bakker |
| Account Director | Nevena Djordjevic |
| Account Director | Serene Gaspar |
| VP, National Brand Leader | Steve Groh |
| Production House | Circle Productions |
| Director | Jeff Zablotny |
| Director of Photography (DOP) | Adam Crosby |
| Producer | Karen Tameanko |
| Editor | Mike Colangelo |