Gaëlle le Grouiec

Gaëlle le Grouiec

Marketing Communication Director at Renault
Paris, France

My Latest Work

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Summary

DIGITAL (DATA/CONTENT/MEASURE) - COMMUNICATION - CUSTOMER EXPERIENCE

• Digital strategy & execution
• Marketing Communication strategic planning & development
• Transformation & change Mgt (Renault Digital all touch points, Nissan Customer Experience, Michelin CRM & Data)
• Multicultural challenging environment
• BtoB & BtoC experience
• Agencies & international markets mgt

Positions

Europe - Marketing Communication Director
Renault
March 2013 - Present (4 years 5 months)
Boost all Customer touch points (from Awareness to Purchase ) by integrating Digital transformation, to respond to customer expectations, build always on Brand story telling and open up marketing opportunities.
• Digital strategy & execution (data mgt, audience reach, programmatic, content publishing of which videos & mobile assets, digital dashboard, community management...)
. Agencies (Digital, Ad, Media, Events, ...) management

RECORDS:
-> Move from 12 to 35% digital invest in media budget - 30% programmatic buying
-> DMP in 6 markets, digital native & mobile 1st campaigns, digital content publishing adapted per model audience & key momentum, ...
-> 2016 mid term plan record results on Renault & Dacia in Europe(sales, image, profit)
-> Keynote speaker at "Les EchosEvents Medias 2016" conference in Paris
Headquarter - Global Marketing Communication: International coordination Director & Deputy Director
Renault
June 2009 - March 2013 (3 years 9 months)
From global to local, define the best communication strategy & execution to support Brand enhancement, as well as business performance.
• Digital, Advertising , Media strategy & execution adapted per region & model launches - Global/Region/local markets & agencies management
Europe - After Sales and Customer Service Director
Infiniti Europe
March 2007 - June 2009 (2 years 3 months)
Launch a new luxury automotive Brand on the most competitive region, based on an innovative business model and customer experience.
• 360° premium customer experience in & off line, data mgt & services, dealer concept, training, premium after sales strategy & execution.
Europe - Customer Quality General Manager
Nissan Motor Corporation
March 2005 - March 2007 (2 years)
Rebuilt a distinctive customer experience to sustain Brand revival.
• Create & manage Nissan Europe customer quality organization, Customer experience processes & tools, Contact centre & data Base, Customer Satisfaction surveys, 360° dealer training Program.
Europe - Michelin Group Brands Director
Michelin
February 2004 - March 2005 (1 year 1 month)
Design and manage new brands positioning relevant to customer targets & profitability ambition.
• Multi-brands repositioning - Mix Mkg strategy & management - Program dev. & Markets management
Europe - Michelin Customer Service General Manager
Michelin
February 2002 - February 2004 (2 years)
Create & develop Michelin Europe Customer service Department to design a unique Brand experience, in line with premium price positioning.
• NEW customer service offer "Michelin OnWay" with customer data base & CRM - dedicated advertising campaign - network trade marketing program - pan european contact centre - customer surveys
France - Trade Marketing, Pricing, Market Intelligence General Manager
Michelin
September 1998 - February 2002 (3 years 5 months)
• Brand Trade Marketing programs adapted to different networks - Brands & Models Pricing strategy - 1st Tyre panel - Market Intelligence surveys & analysis
Europe & Africa - Sales & Marketing Export Director
Radiometer Analytical
March 1995 - September 1998 (3 years 6 months)
• BtoB Sales & Network development - Partnership & lobbying with research laboratories - International tenders with Government or private companies
France - Sales Director
Jeulin
February 1993 - March 1995 (2 years 1 month)
• BtoB Sales with schools & universities - Partnership & Lobbying with French Ministry of Education and scientist text book editors - National tender management

Education

DESS Commerce International - Commerce - Marketing Stratégie International

Ecole Supérieure Des Affaires Grenoble
1992 (1 year)

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