Boost all Customer touch points (from Awareness to Purchase ) by integrating Digital transformation, to respond to customer expectations, build always on Brand story telling and open up marketing opportunities.
• Digital strategy & execution (data mgt, audience reach, programmatic, content publishing of which videos & mobile assets, digital dashboard, community management...)
. Agencies (Digital, Ad, Media, Events, ...) management
-> Move from 12 to 35% digital invest in media budget - 30% programmatic buying
-> DMP in 6 markets, digital native & mobile 1st campaigns, digital content publishing adapted per model audience & key momentum, ...
-> 2016 mid term plan record results on Renault & Dacia in Europe(sales, image, profit)
-> Keynote speaker at "Les EchosEvents Medias 2016" conference in Paris