| Title | The “Baking Of” the Gingerbread Branch |
| Agency | Deutsch NY |
| Campaign | Gingerbread Branch |
| Advertiser | The PNC Financial Services Group |
| Brand | PNC Bank |
| Date of First Broadcast/Publication | 2015 / 12 |
| Business Sector | Banking, Finance, Law & Insurance |
| Philosophy | PNC Bank released its 32nd annual Christmas Price Index on Monday, Nov. 30, which mimics the Consumer Price Index by pricing out each gift from the classic Christmas carol, The 12 Days of Christmas. But this year, Deutsch & PNC wanted to bring fun and finance together for the holidays, by building the world’s first life-size bank branch made of real gingerbread! The PNC Gingerbread Branch was open to the public December Friday Dec. 4–Sunday, Dec. 6 at Penn’s Landing in Philadelphia. Inside the Gingerbread Branch, kids and their families learned about the gifts and their prices from 12 beautiful columns meticulously crafted by expert pastry chefs. They enjoyed hot cocoa and gingerbread cookies from the Cookie Counter. The Gingerbread Branch wasn’t just a showcase for the Christmas Price Index, it was a working PNC Bank branch, where you could open an account or get some cash from a cookie-encrusted ATM. The design and architecture of the branch was part Art Deco and part Willy Wonka. |
| Media Type | Infomercial |
| Length | |
| Market | United States |
| Group Creative Director | Jeremy Bernstein |
| Art Director | Alex Avis |
| Copywriter | Justin Lee |
| Designer | Juan-Carlos Pagan |
| Designer | Aliza Adam |
| Designer | Brian Gartside |
| Designer | Lynne Yun |
| Illustrator | Lynne Yun |
| Interactive Designer | Alex Miller |
| Production Manager | Joe Calabrese |
| Art Director | Sarah Manna |
| Digital Producer | Suzanne Molinaro |
| Producer | Josh Dietel |
| Print Producer | Jeanette Luis |
| Technology Department | Michael Nicosia |
| Development | Jeff Denton |
| Development | Ryan Moylan |
| MOTION DESIGN | Matt Severin |
| Information Architect | Dan Machlin |
| Designer | Priscilla Osredkar |
| Sound Engineer | Charles Hailey |
| Project Manager | Clara Kim |
| Social Media Strategist | Jessica Yin |
| Director of Content | Gurbani Chadha |
| Digital Writer | Cristina Diaz Borda |
| Project Manager | Katie Casares |
| Production Company | TH Productions, New York |
| Design | Design Compendium, Brooklyn |
| Production Company | Steelhead |
| Director | Jeff Morgan |
| Director of Photography (DOP) | Pete Slife |
| Editor | Aaron Schillinger |
| Editor | Pete Slife |
| Photographer | Jeremiah Wilson |
| Account Director | Barbara Chandler |
| Account Director | Bennet Kim |
| Account Supervisor | Trisha O |
| Account Executive | Emily Maier |
| Business Affairs | Jaymie Lipman |