| Title | NBA - Pets |
| Agency | Africa |
| Campaign | NBA - Pets |
| Advertiser | AB Inbev |
| Brand | Budweiser |
| Posted | October 2020 |
| Business Sector | Beers, Ciders, Lagers |
| Story | NBA is back, but there are guys that are not happy at all with the return: pets from basketball fans. The most exciting finals are back and everyone has a good reason to get excited and turn TV on again. Therefore, all those pets that were used to keep the sofa all to themselves during quarantine have just been down ranked to the floor again. They lost their spot on the most exclusive throne in any home. As NBA sponsor in Brazil, Budweiser knows it has to take some of the blame for the whole situation. In order to fix this, the King of Beers has manufactured little beds worthy of these real kings and queens at home. Bud has made a partnership with the largest Pet Care shop of Brazil to create special dog beds for this special kind of royalty. Influencers have received it in firsthand to promote the action, but the dog bed is already available through the Pet Care Shop e-commerce, in different sizes. Sales profit will be reverted to animal protection NGOs. That way, fans get their thrones ensured to watch the basketball Kings while dogs and cats enjoy NBA on the comfort of their own little beds. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Sergio Gordilho |
| Executive Creative Director | Matias Menendez |
| Creative Director | Fernando Marar |
| Creative Director | Rodrigo Barbosa |
| Creative Team | Alexandre Giampaoli |
| Creative Team | Lucas Adam |
| Digital Strategy | Alexandre Dourado Navaro |
| Creative Team | Bruno Reis |
| Digital Strategy | Bruno Reis |
| Creative Team | Joao Corazza |
| Digital Strategy | Joao Corazza |
| Client Supervisor | Heloisa Pupim |
| Client Supervisor | Francine Pellacani |
| Client Supervisor | Juliana Pastori $ |
| Media Director | Rodrigo Famelli |
| Media Director | Tony Arbex |
| Media Director | Bruna Morano |
| Media Director | Leonardo Cezar de Araujo |
| Media Director | Fabio Vanucci |
| Account Planner | Aldo Pini |
| Account Planner | Wesley Gagliano |
| Agency Producers | Rodrigo Ferrari |
| Agency Producers | Tais Olhiara |
| Agency Producers | Ian Inglez |
| Production Company | Stink Films |
| Director of Photography (DOP) | Yuri Maranhão |
| Art Director | Patricia Pereira |
| Assistant Director | Rodrigo Bontempo |
| Assistant Director | Andrea-Cristina de Campos |
| Nani Matias | |
| Production Coordinator | Carolina Cherobim |
| Costume | Ana Cardoso |
| Make-Up Artist | Eliane-Regina Aptz |
| Hair | Eliane-Regina Aptz |
| Executive Producers | Renata Dumont |
| Executive Producers | Carolina Junqueira |
| Executive Producers | Tico Cruz |
| Executive Producer | Camila Martinez |
| Executive Producer | Ana Gazal |
| Executive Producer | Marcela Amstalden |
| Editor | Giordano Maestrelli |
| Post Production | Marilia Ramos |
| Post Production | Clan VFX |
| Colorist | Osmar Jr. |
| Sound Producer | Filipe Derado |
| Sound Design Company | Rodrigo Tedesco |
| Mixing | Audioink team |
| Advertising Manager | Bruna Buas |
| Advertising Manager | Alice Alcantara e Carolina Caracas Gargione |
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