| Title | Chelada Tamarindo Picante |
| Agency | Ogilvy Chicago |
| Campaign | Brewed With A Fighting Spirit. |
| Advertiser | Grupo Modelo |
| Brand | Modelo |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Alcoholic |
| Story | The four-spot campaign was filmed under strict time constraints during a three-day shoot on a stage at Hollywood Center Studios in Los Angeles. High-speed sequences were shot using a Phantom 4K at rates ranging from 200-2,000 fps; shots below 200 fps were filmed with an ARRI AMIRA. Bosatra captured the majority of the special effects in-camera, using motion control techniques to create a unique packshot for each spot. “It’s not your typical packshot,” noted Bosatra, “We wanted to create something innovative that stands out -- something that you don’t usually see in commercials. Thanks to the outstanding crew, we were able to make it work!” “No matter how challenging it may be to pull off a shot, Sergio not only gets it done, but does it with a smile,” said Hearn. “His distinctive style brings a unique emotional quality to everyday things -- portraying larger-than-life images with an unexpected perspective. By capturing all shots in-camera, with minimal effects work in post, he’s able to film complex sequences in new and innovative ways.” “Sergio’s impressive work for Modelo is just the tip of the iceberg!” said Hearn in closing, “He’s an exciting addition to our roster and we can’t wait to see his creativity continue to unfold on future projects.” |
| Media Type | Television |
| Length | |
| Art Director | Pat Seidel |
| Associate Creative Director | Pat Seidel |
| Associate Creative Director | Chris Rose |
| Copywriter | Chris Rose |
| Creative Director | Sam Spratlin |
| Creative Director | Kyle McCarthy |
| Executive Creative Director | Joe Sciarrotta |
| Producer | Will Meyers |
| Production Company | Identity |
| Director | Sergio Bosatra |
| Executive Producer | Alana Hearn |
| Executive Producer | Joe Masi |
| Head of Production | Kyle Schuerger |
| Line Producer | Stephanie Bruni |
| Director of Photography (DOP) | Jeanne Vienne |
| Editing Company | Cutters Chicago |
| Editor | Nadav Kurtz |
| Production Company Producer | Heather Richardson |
| Sound Design Company | Beta Petrol |
| Executive Producer | Dayna Turcotte |
| Sound Designer | Andy Brohard |
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