Greg Mitchell

Greg Mitchell

Creative Director at SapientRazorfish Europe, London
London, United Kingdom

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Summary

I’m an award-winning Creative Director with 15+ years experience in both integrated and digital advertising agencies.

Recently I've been working as a freelance Creative Director at SapientNitro London. Based in the Brand Comms team, my role has been to bring both high creative standards and a digital collaboration culture to a wide range of projects, from contributing to strategy and creative on fully integrated pitches and brand campaigns, to leading teams in the development of mobile apps and product/service innovation projects.

In 14 months at Sapient, I helped win the £30m integrated advertising account for Nikon Europe and a Global Digital Agency of Record pitch for Axe/Lynx. I led the team that developed SpeakEmoji, a mobile app that reached the top 20 social networking apps in the USA and has won numerous international awards. I also led a product/service innovation project for Dove, led a cross-functional team to win an agency Hack Week, and helped win a Cannes Chimera Award.

During my career, I’ve created brand communications across TV, press, poster, radio, online video, social engagement, digital experiential, mobile apps, digital retail, gaming, and product and service innovation.

My work’s been awarded and shortlisted at award shows including D&AD, Cannes Lions, The One Show, The Webbys, The Lovies, BIMA and more. I’ve helped three agencies to win 'Agency of the Year' titles and one 'Runner-up'.

I’ve been involved in new business wins for 3 Mobile, Axe/Lynx, Bacardi, Budweiser, Carlsberg, Lloyds TSB, Nestlé KitKat, Nikon Europe, Sony Playstation, Toyota, UNFPA, Vauxhall Home Nations Football and Virgin.

I believe marketing in the digital age is about brands innovating and adding value with content, experiences, products and services that people choose to engage with and feel compelled to share. I believe great work comes from bridging t

Positions

Creative Director
London, United Kingdom
April 2015 - May 2016 (1 year 1 month)
Based in the Brand Comms team, my role has been that of a hands-on Creative Director, helping to blend the different cultures of the creative and experience technology teams in order to produce great work. Highlights include contributing to winning the £30m Nikon Europe integrated advertising account and the Axe/Lynx Global Digital Agency of Record pitch. I also led a team across multiple global offices to create SpeakEmoji – a voice-to-emoji translation app that ranked in the top 20 US social networking apps within a week of launch and won numerous awards. Other projects have included leading a cross-functional team to win an agency-wide Hack Week, a social enterprise, a mobile service, digital retail and online film. I also helped the agency win a Cannes Chimera Award.

Accounts/Projects: Unilever, Axe, Dove, Tesco Mobile, Nikon, Iglo, Lycra, HTC, SpeakEmoji, globalcitizen.org / Bill & Melinda Gates Foundation
Freelance Creative Director
London, United Kingdom
July 2014 - September 2014 (2 months)
I spent some time at R/GA during a particularly busy period on the Microsoft account. Led a small design and UX team on multiple workstreams. Oversaw a green screen shoot and post-production. Helped prepare a pitch deck. Oversaw production of a case study video. Oversaw design updates to the Windows Phone retail demo mode.

Accounts: Microsoft

Education

BA(Hons) Field Of Study Graphic Design

University of the Arts London, London WC1V 7EY
1996 - 1999 (3 years)

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