I’m an award-winning Creative Director with 15+ years experience in both integrated and digital advertising agencies.
Recently I've been working as a freelance Creative Director at SapientNitro London. Based in the Brand Comms team, my role has been to bring both high creative standards and a digital collaboration culture to a wide range of projects, from contributing to strategy and creative on fully integrated pitches and brand campaigns, to leading teams in the development of mobile apps and product/service innovation projects.
In 14 months at Sapient, I helped win the £30m integrated advertising account for Nikon Europe and a Global Digital Agency of Record pitch for Axe/Lynx. I led the team that developed SpeakEmoji, a mobile app that reached the top 20 social networking apps in the USA and has won numerous international awards. I also led a product/service innovation project for Dove, led a cross-functional team to win an agency Hack Week, and helped win a Cannes Chimera Award.
During my career, I’ve created brand communications across TV, press, poster, radio, online video, social engagement, digital experiential, mobile apps, digital retail, gaming, and product and service innovation.
My work’s been awarded and shortlisted at award shows including D&AD, Cannes Lions, The One Show, The Webbys, The Lovies, BIMA and more. I’ve helped three agencies to win 'Agency of the Year' titles and one 'Runner-up'.
I’ve been involved in new business wins for 3 Mobile, Axe/Lynx, Bacardi, Budweiser, Carlsberg, Lloyds TSB, Nestlé KitKat, Nikon Europe, Sony Playstation, Toyota, UNFPA, Vauxhall Home Nations Football and Virgin.
I believe marketing in the digital age is about brands innovating and adding value with content, experiences, products and services that people choose to engage with and feel compelled to share. I believe great work comes from bridging t