Sara Touma
Producer at The Talkies
Dubai, United Arab Emirates
TitleHappy No Mother's Day
Agency
Campaign Happy No Mother's Day
Advertiser SOS Children's Villages International
Brand SOS Children's Villages International
Date of First Broadcast/Publication 2015 / 11
Business Sector Human Rights
Story November 9th is World Orphan's Day. Few people know about this but 132 million kids around the world do. To raise awareness of this day in the gulf area and find support to continue providing motherly care, love and protection for these children in need, SOS Children's Villages International has created No Mother's Day, a campaign that asks people to support it today so no child feels like an orphan tomorrow.The cast is entirely SOS Children's Villages orphans from the houses in Lebanon, and it was shot in Beirut. The campaign teaser launched a week ago on social media, magazines, OOH, online banners, radio and tv bumpers.We invited people to celebrate No Mother's Day this November 9th. The whole headline of this campaign "Happy No Mother's Day" has obviously caused a mixed reaction amongst the audience where people do not understand why we wouldn't want to celebrate moms. The online film was released on the date, revealing the whole campaign. #happynomothersday 
Media Type Television & Cinema
Length
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Account Manager DAN
Associate Creative Direction DAN

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