IKEA - "Réveillez votre living"

DDB Brussels

DDB Brussels Brussels, Belgium

6771

Brand: IKEA
Country: Belgium

Advertiser: IKEA

Title	Réveillez votre living
Agency	DDB Brussels
Campaign	Réveillez votre living
Advertiser	IKEA
Brand	IKEA
Date of First Broadcast/Publication	2018 / 5
Business Sector	Home Appliances, Furniture & Gardening
Philosophy	With this spot, IKEA wants to emphasise the natural elements in a living room. This can come in many forms, and includes natural materials, silence and the lush plants that can sometimes be found there. IKEA wants to invite everyone to disconnect for a moment by bringing nature into his or her living room. DDB translated this idea with an amusing commercial featuring a flock of sheep in the lead role.
Problem	The living room plays a vital role for IKEA. It is the most important room in the house and can be used for various activities, depending on the time, the situation and the age of the occupants. IKEA wants to make Belgians aware of the many possibilities offered by their living room and show them how easy it is to transform a living room into something else. IKEA attaches great importance to animal welfare. All the sheep in the television spot were, of course, treated with the greatest of respect.
Media Type	Television
Length	75 seconds
Soundtrack	It’s A Beautiful Day – Queen
Production Company	CZAR
Creative Director	Dieter De Ridder
Creative Team	Antoinette Ribas
Creative Team	Grégory Ginterdaele
Account Manager	Francis Lippens
Account Manager	Annelies Nyns
Account Manager	Maria-Laura Laubenthal
Strategist	Dominique Poncin
Strategist	Jorian Vanvossel
PR Coordinator	Kenn Van Lijsebeth
Agency TV Producer	Brigitte Verduyckt
Director	Joe Vanhoutteghem
Director of Photography (DOP)	Grimm Vandekerckhove
Producer	Lander Engels