eToro.com - "HODL explained by Kristian Nairn)"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

5346

Brand: eToro.com
Country: Israel

Advertiser: eToro

Title	HODL explained by Kristian Nairn)
Agency	BBR Saatchi & Saatchi
Campaign	HODL
Advertiser	eToro
Brand	eToro.com
Date of First Broadcast/Publication	2018 / 10
Business Sector	Online Financial Service
Story	Whoever is a Game of Thrones fan, is no doubt familiar with the bulky and enigmatic character of HODOR who throughout the show’s seasons carries Bran on his back while uttering only a single word: ‘HODL’. A word which has sparked many memes and which according to eToro’s latest global campaign is a gross misappropriation. HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else: the act of holding on to your cryptocurrency rather than selling it. So in an attempt to familiarize people with the world of finances, cryptocurrency and online social trading,
Media Type	Web Film
Length	21 seconds
Chairman	Yossi Lubaton
Chief Executive Officer (CEO)	Yossi Lubaton
Chief Executive Officer (CEO)	Ben Muskal
Chief Creative Officer	Idan Regev
Chief Operating Officer (COO)	Dorit Gvili
Creative Director	Naor Itzhak
Copywriter	Omri Tzidon
Art Director	Shani Sofer
Art Director	Anahi Raveh
Digital Producer	Tali Sasson
VP of Client Services	Noa Sharf
Account Supervisor	Shirley Konka
Account Executive	Nitzan Cohen Fingerov
Account Executive	Mor Lewit
VP, Director of Strategic Planning	Yossi Baruch
Strategic Planning Director	Lora Goichman
Media Planner	Ronit Shekel
Account Planner	Eva Hasson
Director	Rani Carmell
Producer	Ariel Pridan
Marketing Operations Manager	Avital Sobol
Advertising Manager	Yoni Assia
Advertising Manager	Shlomi Dubish
Advertising Manager	Mor Barkai