Anexandra Kolesnikova
Account Manager at Grey Worldwide Moskva
Moscow, Russia
TitleOne Dollar Lesson
Agency
Campaign One Dollar Lesson
Advertiser Kaspersky
Brand KASPERSKY TOTAL SECURITY
Date of First Broadcast/Publication 2015
Business Sector IT Solutions & Professional Networks
Tagline money, online payments, animation, 3D, visual effects, computers, messages, planes, origamis, bank, error,
Result We've built a 3D paper crafted universe with thousands objects, visualizing money transactions as you've never seen them before. Interactive infographics in the beginning showed users how online fraud has grown. Then, each user received a digital dollar that they could spend in different ways. As the dollar moved along its action packed journey, it transformed like digital origami into trains, planes and boats. Moving from the user's device, to firewalls, and payment servers. Along the way, digital threats emerged from the 3d world, forcing users to learn the secure methods to overcome them.Visitors from 149 countries 26000+ hours of learning 85% learned to prevent cyber crime (according to online survey) 9000+ downloads of Kaspersky Total SecurityOnline financial fraud remains a complicated topic for the majority of Internet users. It's difficult to understand and boring to learn. To break down the complexity of online financial fraud once and for all, we decided to turn the world of code into 3D universe, to let users to follow money on its journey all the way to the bank. 
Media Type Case Study
Length
Creative Director
Creative Director
Creative Lead
Art Director
Art Director
Junior Copywriter
Project Manager
Account Manager
Account Manager

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