| Title | Photo Promo |
| Agency | FamousGrey |
| Campaign | Photo Promo |
| Advertiser | De Lijn |
| Brand | Buscompany De Lijn |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Philosophy | We turned 600 buses and trams in Flanders into driving promotional discount coupons by decorating the windows with discount flashes (-20% / -30% / -40% / -50%/-75%). • Stickers inside the bus explained how to participate. • Wait for the bus to pass the place where you want a discount for. • Then take a picture with the discount flash in front, share it using #photopromo on Instagram or via mobile website. • Every week (during 8 weeks) our jury (including Belgian IT-girl Joy Anna Thielemans) selected their 10 favorite pictures. The winners were contacted via social media. • We paid the winners the exact discount from the shop they had photographed. |
| Media Type | Digital |
| Length | |
| Creative Director | Tim Driesen |
| Creative Director | Iwein Vandevyver |
| Digital Creative Director | Laurent Dochy |
| Business Director | Mieke Van de Gehuchte |
| Project Leader | Charlotte Ghekiere |
| Strategist | Elisabeth Roelandt |
| Copywriter | Sam de Vriendt |
| Digital Production Director | Bart Segers |
| Development | Thomas Mattheussen |
| Development | Stijn Huyberechts |
| Designer | Lauwri de Pater |
| UX Design | Pieter Nijs |
| Artwork | Kristof Luyckx |