| Title | Episode 1 – Filip Peliwo |
| Agency | m_nstr_ |
| Campaign | #Turningpoint |
| Advertiser | Tecnifibre |
| Brand | Tecnifibre |
| Date of First Broadcast/Publication | 2014 / 9 |
| Business Sector | Sports Teams, Sports Events |
| Story | En 2014, pour faire résonner le partenariat de Tecnifibre avec l’ATP et souligner l’art de l’observation caractéristique de la marque, nous imaginons le concept de Turning Point.Nous l’illustrons à travers des portraits de joueurs du team Tecnifibre.C’est au prestigieux tournoi Masters de Londres, que nous avons retrouvé Filip, espoir du tennis international, ancien N°1 junior, pour évoquer son Turning Point. Filip jouait à Londres en tant que sparring partner de Roger Federer & Rafael Nadal, 2 des meilleurs joueurs du monde. |
| Philosophy | The art of observation gives Tecnifibre authenticity, helping to analyze players in order to better develop their professional career. Through adequate preparation but also adequate equipment that is customized for each player.To illustrate this for Tecnifibre, we identified « turning points », moments in the career of a player that changed the trajectory of their game.We delivered these stories as brand content: intimate portraits of two young and promising players from the Tecnifibre team. An innovative treatment : the DATA VISUALISATION In order to ensure better public understanding of the technical aspects related to the game, we chose a data visualisation treatment that presents clarity at first glance. The treatment also allowed us to highlight the expertise of the brand and its philosophy, based on observation and analysis. Details imperceptible to the eyes of a novice, but that allowed Tecnifibre to design products and equipment capable of supporting the pros. |
| Media Type | Branded Content |
| Length | |
| Market | France |
| Director | Cyril MASSON |
| Production Company | LILIWIP |
| Artist | Filip Peliwo |
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