SJ - "Whoever. Wherever"

TBWA Stockholm

TBWA Stockholm Stockholm, Sweden

22790

Title	Whoever. Wherever
Brief	An ordinary-looking guy is taking a trip on Swedish Railways. Suddenly, he pops in some earrings. A girl opposite looks on with interest as he carefully paints his nails. Leaving the carriage, he soon returns, now fully dressed as a woman. He looks pretty happy with life. At a time when some politicians are trying to shut people out, the 161 year old railway brand is there for you, whoever you are and wherever you want to go.
Agency	TBWA Stockholm
Campaign	Whoever. Wherever
Advertiser	SJ
Brand	SJ
Date of First Broadcast/Publication	2017 / 3
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Tagline	Whoever. Wherever
Story	Everyday, 130 000 Swedes travel with SJ. It's the most democratic and inclusive form of transportation in the country, covering the entire nation and offering affordable tickets to everyone. To make this point even more clear in a time when some politicians are trying to divide people and shut people out, we decided to remind Swedes that SJ - the 161 year old railway brand - is there for you, whoever you are, wherever you wanna go. For the bigger journeys and the small.
Media Type	Television
Length	80 seconds
Art Director	Alexander Fredlund
Copywriter	Johannes Ivarsson
Executive Producer	Pernille Nylén
Project Manager	Per Olholt
Creative Director	Kalle Widgren
Director	Anders Hallberg
Production Company Producer	Anisa Dzindo
Graphic Designer	Christian Styffe
Photographer	Aril Wretblad