Publicis taught me how to deal with market leaders (Renault, BNP Paribas, Randstad, Spa,…). At mortierbrigade (one of the world’s top boutique agencies), I use my experience to achieve the opposite: help challenger brands challenge the status quo. “Why join the navy if you can be a pirate?” I work(ed) for great brands such as Studio Brussel, De Standaard, Deutsche Bank, Eneco (Bronze EFFIE 2012 for the launch of the brand), Adecco worldwide, Humo, Radio 1, Equal Pay Day and Nationale Loterij (Euro Millions, Win for Life,...) and help them to tell their unique story.
I'm particularly proud of our campaign for Studio Brussel - Music for Life 2012, that turned out to be one of the most complete, touching and successful Belgium has known. It got awarded with both creative awards (4 Cannes Lions + Titanium Shortlist, 2 Eurobest, 7 CCB awards, of which 4 Gold) as well as effectiveness awards (Silver EFFIE) and got awarded by the music industry as the world's best campaign using music (Midem Gold 2014). As part of that same campaign, Song for Life got awarded with a gold Eurobest, 1 Cannes Lion and 3 CCB Awards including the only innovation award of 2013.
The 2015 Agency Survey (conducted by ACC/ Ipsos amongst Belgian top advertisers) named the mortierbrigade strategy department the number 1 in Belgium.
New business wins: Lotto, De Standaard, STIB-MIVB, Studio Brussel, Radio1, Bicky Burger, Universiteit Gent, VPRO, Kia, Eneco, Vier, Adecco, Campina.
mortierbrigade got elected Agency of the Year 2014 by the Creative Club of Belgium and Agency of the Century by MediaMarketing.