| Result | The execution was relevant because 1. it facilitated a night out for young parents (target audience), making a night of opera/ballet more accessible to them. 2. it got the mission of Opera/Ballet outside the opera/ballet building, into the living room of the target audience. Because with this service, even the children were treated on a portion of 'art' at home. campaign steps: 1. partnership with existing babysit platform: sloebersit.be 2. Three week recruitment fase of artistic babysittes with posters in schools, and with dedicated email to babysitters on existing babysitters platform (sloebersit.be - partner). 3. press conference announcing the service, leading to PR 4. supporting media campaign in banners on owned and partner media. 5. special 'push' banner on ticket page to stimulate using the service while booking a night out. (campaign is still running)Describe the success of the promotion with both client and consumer including some quantifiable resultsResults after 2 months (only measured in those 2 months, campaign is still running) +31% ticket sales compared to last year audience under 40 grew with 1/3 400 babysitters recruited after 1 month 60% babysitters hired by young parents The campaign was a succes to the client because they made new with this simple service. At the same time, the service proved their mission very well; bringing culture to people.Explain why the method of promotion was most relevant to the product or serviceThe Artistic Babysitter made it possible for young parents to easily enjoy a night of opera/ballet. The service rejuvenated and activated the target The key promotional elements is the service itself. By putting that in the spotlight, we kickstarted a wave of new clients. At the same time, the artistic babysit service was a way to get the brand's mission (making art and culture accesble to a broader audience) across, even until in the living room of the parents; for their children. Because each babysitter committed to pass some 'art' activity to the kids during babysitting. |