Priyanka Datta

Priyanka Datta

Copywriter at Ambuja Neotia
India

About me

<p>Presently working as a senior copywriter in Ambuja Neotia.</p>
<ul><li>working with the art director to create original ideas that fit the brief</li>
<li>presenting ideas to the agency’s creative director and account team</li>
<li>helping to present ideas to the client</li>
<li>making any changes that the client asks for</li>
<li>writing clear and persuasive words</li>
<li>making sure that ads meet the codes of advertising practice</li>
<li>proofreading copy to check spelling, grammar and facts</li>
<li>working with photographers, designers, production companies and printers</li>
</ul><p> </p>

Positions

Senior Copywriter
Ambuja Neotia
May 2015 - Present (3 years 8 months)
Role covers

• Liaising with clients and interpreting their briefs.
• Developing creative ideas and concepts, often in partnership with the art directors.
• Writing clear, persuasive & original copy.
• Proof reading copy to check spelling and grammar.
• Familiarizing the creative with clients’ products and services and presenting ideas to them.
• Amending, revising or redeveloping adverts or campaigns in response to feedback.
• Overseeing campaigns through the production stage to completion.
• Keeping up to date with popular culture and trends.
• Monitoring the effectiveness of advertising campaign.
• Updating digital media.

Education

MBA - Marketing and Advertisement

April 2008 - May 2010 (2 years 1 month)

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