Priyanka Datta

Priyanka Datta

Copywriter at Ambuja Neotia
India

Summary

Presently working as a senior copywriter in Ambuja Neotia.
working with the art director to create original ideas that fit the brief
presenting ideas to the agency’s creative director and account team
helping to present ideas to the client
making any changes that the client asks for
writing clear and persuasive words
making sure that ads meet the codes of advertising practice
proofreading copy to check spelling, grammar and facts
working with photographers, designers, production companies and printers
 

Positions

Senior Copywriter
Ambuja Neotia
May 2015 - Present (2 years 5 months)
Role covers

• Liaising with clients and interpreting their briefs.
• Developing creative ideas and concepts, often in partnership with the art directors.
• Writing clear, persuasive & original copy.
• Proof reading copy to check spelling and grammar.
• Familiarizing the creative with clients’ products and services and presenting ideas to them.
• Amending, revising or redeveloping adverts or campaigns in response to feedback.
• Overseeing campaigns through the production stage to completion.
• Keeping up to date with popular culture and trends.
• Monitoring the effectiveness of advertising campaign.
• Updating digital media.

Education

MBA - Marketing and Advertisement

Eastern Institite of Management, India
April 2008 - May 2010 (2 years 1 month)

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