| Title | Fisherman's Friend |
| Agency | G&G Advertising |
| Campaign | Suck it up |
| Advertiser | Fisherman's Friend |
| Brand | Fisherman's Friend |
| Posted | January 2016 |
| Business Sector | Advertising Agencies |
| Tagline | Suck It Up |
| Story | What ever happened to those tough people throughout the ages?The people that wouldn’t let the common cold or sniffle stop them from living their life? Fisherman’s Friend reminds us that despite our whinynature today, we can still be tough when facing a cold. So quit your complaining and suck it up. |
| Media Type | Television |
| Length | |
| Agnecy | Giants & Gentlemen |
| Creative Directors | Alanna Nathanson |
| Creative Director | Natalie Armata |
| Chief Strategy Officer | Gino Cantalini |
| Account Planner | Marianne McBean |
| Account Supervisor | Julie Wierzbicki |
| Copywriter | Brandon Tralman-Baker |
| Art Director | JP Spanbauer |
| Agency Producer | Sumit Ajwani |
| Production Company | Revolver Film Company |
| Director | James Brown |
| Executive Producer | Luc Frappier |
| Line Producer | Rob Allan |
| Editing Company | Saints Editorial |
| Editor | Mark Paiva |
| Executive Producer | Stephanie Hickman |
| Transfer / Online | RedLabTO |
| Colorist | Walt Biljan |
| Sound | Studio Apollo |