Leads brand and communication strategy for the agency’s clients. Isolates and exploits key consumer insights. Conceptualizes, moderates and leads output creation from the agency’s proprietary brand development process, Two Weeks to Truth.
• Invented LRXD's brand development process, Two Weeks to Truth — designed as a foil to lengthy, expensive and difficult to implement processes, allowing clients of any size to access fast, affordable brand insights that can be immediately put into action
• Executed this proprietary process for more than 100 brands to date, including Naked Juice, Atkins Nutritionals, Jenny Craig, Curves, Nautica, KC Masterpiece and Kampgrounds of America
• Highlights of the process include: Brand creation for Perfect Bar, helping to take the brand from $3M to more than $30M in sales, and “A moment can change your whole life with Jenny Craig," helping to reverse eight years of sales declines