Eircom - "Wifi Calling"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Ireland

5013

Brand: Eircom
Country: Ireland

Advertiser: Eircom

Title	Wifi Calling
Agency	Rothco, part of Accenture Song
Campaign	Wifi calling
Advertiser	Eircom
Brand	Eircom
Date of First Broadcast/Publication	2017 / 10
Business Sector	Internet Sites (Excluding ISPs) / Apps.
Tagline	WiFi Calling gets rid of coverage black spots. So eir removed every black spot in an entire magazine.
Story	WiFi Calling gets rid of coverage black spots.So eir removed every black spot in an entire magazine Sitting on the edge of Europe, Ireland has some pretty remote towns and villages. So, cell phone coverage black spots can be a constant problem. That’s why Ireland’s largest communications company, eir, introduced WiFi calling – which eliminates coverage black spots by using WiFi to boost your cell signal. We wanted to launch this in a way that was as innovative as the product is, and create a world first for newspaper advertising. So we took over the entire Daily Mail Magazine and removed every single black spot. Every full stop, every semi colon, every tittle on every ‘I’ and every ‘j’ was replaced with a colourful eir dot. All of them. No one likes black spots. So eir got rid of them.
Media Type	Print
More Information	https://rothco.ie/news/why-we-removed-every-single-full-stop-in-the-daily-mail-magazine
Executive Creative Director	Alan Kelly
Creative Director	Shane O'Brien
Creative Director	Stephen Rogers
Copywriter	Lucas Guratti
Art Director	André Maia
Finished Artist	Mickey Hughes
Agency Producer	Al Byrnes
Managing Director	Richard Carr
Director of Account Management	Miriam McGann
Account Director	Aibhe Beirne
Project Director	Tara Finnegan