| Title | Do Your Thing |
| Agency | Calvary Y&R |
| Campaign | Do Your Thing |
| Advertiser | Bel |
| Brand | The Laughing Cow |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | Food |
| Philosophy | WoodShop Studios unveils yet another delectable spot for The Laughing Cow entitled “Do Your Thing,” encouraging viewers to celebrate their freedom of snacking. With an enticing marriage of live action and animation, WoodShop continues to make their mark as product specialists with Food Commercial Director Trevor Shepard understanding how products look, how they move, and how they make people feel. To view the new spot, go here: http://www.woodshop.tv/projects/laughing-cow-bel/ WoodShop executed the production, 2D/3D animation, and finishing for the spot through a combination of high-speed photography, diligent food styling, and a composite-driven postproduction process. Agency Calvary Y&R shepherded this campaign from pitch to finish while maintaining the joy that these products bring out in all snack routines -- no matter who you are. |
| Media Type | Television |
| Length | |
| Production Company | WoodShop Studios |
| Director | Trevor Shepard |
| Executive Producer | Sam Swisher |
| Producer | Ursula Camack |
| Design/VFX Company | WoodShop Studios |
| Art Director | Michelle Pak |
| Designer | Anthony Madlangbayan |
| Storyboard Artist | Chad Jackson |
| Previs | Bradley Morris |
| 3D | Tim Kadowaki |
| 3D | DeAndre Moore |
| Animation | Alfredo Tognetti |
| Flame Lead | Marguerite Cargill |
| Flame Artist | Cathy Shaw |
| Flame Artist | Kevin McDonald |
| Head of Post Production | Paul Winze |
| EP of Post-Production | Linda Jackson |
| Production Coordinator | Tavis Vannucci |