Title | Anthem |
Agency | Critical Mass |
Campaign | What You Are Glad to Give? |
Advertiser | The Clorox Company |
Brand | GLAD |
Date of First Broadcast/Publication | 2016 / 10 |
Business Sector | Plastic Bags, Trash Bags |
Story | The film opens on a young boy receiving a brand new jersey for his birthday which he curiously proceeds to throw away (into a Glad garbage bag). What follows is more seemingly bad behaviour as he spends his days and nights sneaking around and cleaning his house out of food, clothes and toys- all of which are stuffed into Glad trash bags and hauled off to his backyard hideaway. |
Media Type | Television |
Length | |
Chief Creative Officer | Conor Brady |
Production Company | Big Block |
Director | Jonathan Zames |
Chief Strategy Officer | Jared Folkmann |
Creative Director | Christiaan Welzel |
Account Manager | Jolene Dobson |
Copywriter | Stefan Smith |
Strategy Director | Scott King |
Designer | Kathryn Whiteside |
Designer | Nik Mihaylov |
Producer | Yvonne Ortiz |
Project Manager | Amanda Fung |
Director of Photography (DOP) | Benjamin Kitchens |
Producer | Brian Taravella |
Editor | James Boger |
Colorist | Brandon Chavez |
Post Production | Tiffany Dickerson |
Head of Production | Kay Rough |
Director of Business Development | Caroline Gomez |