| Title | Madness |
| Agency | Leo Burnett |
| Campaign | McCafé Shops |
| Advertiser | McDonald's |
| Brand | McCafe |
| Date of First Broadcast/Publication | 2017 / 2 |
| Business Sector | Restaurants & Fast Food |
| Story | Customers experience various forms of trendy coffee madness – including insane prices – at hipster cafés. Finally they realise they just want a big old fashioned cup of decent coffee. So of course they turn to McCafé. |
| Philosophy | McDonald’s is gently lampooning urban hipster coffee culture |
| Media Type | Television |
| Length | |
| Creative Director | Matt Lee |
| Creative Director | Pete Hayes |
| Art Director | Matt Lee |
| Art Director | Pete Hayes |
| Copywriter | Matt Lee |
| Copywriter | Pete Hayes |
| Account Director | Simon Hewitt |
| Account Director | Sam Houlston |
| Account Manager | Emily Reed |
| Account Executive | Gracie Smith |
| Agency Producer | David Riley |
| Director | Tony Barry |
| Production Company | Knucklehead |
| Production Company Producer | Sara Cummins |
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