Title | The Paintings |
Agency | LGM&co |
Campaign | The Paintings |
Advertiser | Puy du Fou |
Brand | Puy du Fou |
Posted | November 2016 |
Business Sector | Museums & Monuments |
Story | PUY DU FOU CREATES AN EPIC TRIPTYCH IN CONJUNCTION WITH 'LES GROS MOTS': A NEW, SMART AND SPECTACULAR CAMPAIGN On 6th April, France's 2nd largest theme park Puy du Fou will launch its new "Paintings" communication campaign, with the new "History is just waiting for you" strapline: an astounding new look and a complete breakaway from standard theme park advertising. The grandeur of History with its stories of romance, suspense, power and passion is the key theme in this new campaign designed in partnership with the 'Les Gros Mots' agency. To illustrate all that makes the Puy du Fou stand out from all the rest, the park called upon the unique talents of the great photographer Finlay MacKay. Scottish-born but now living in New York, he is a specialist in photo-painting. |
Media Type | Outdoor/Out of Home |
Creative Director | Morgan Faivre |
Creative Director | Nicolas Gandrillon |
Photographer | Finlay MacKay |