Title | Live the Priceless Side of Music with Robbie Williams |
Agency | McCann London |
Campaign | Priceless Side of Music |
Advertiser | Mastercard International |
Brand | MasterCard |
Date of First Broadcast/Publication | 2017 / 2 |
Business Sector | Credit Cards |
Story | The campaign uses the new ‘Priceless Side of Music’ tagline and features a Priceless Surprise in which a major star delivers the surprise of a lifetime to a deserving Mastercard holder. This year superstar Robbie Williams delivers the Priceless Surprise in the shape of an intimate performance for a fan who thought she was taking part in a documentary. Williams, who last year received The BRITs Icon Award, follows a number of global stars who have taken part in Mastercard’s Priceless Surprises, including Mark Ronson, Ellie Goulding, Kylie and Mary J Blige. |
Media Type | Television |
Length | |
Chief Creative Officer | Rob Doubal |
Chief Creative Officer | Laurence Thomson |
Creative Director | Matt Crabtree |
Creative Director | Simon Hepton |
Creative Team | Adam Bernet |
Creative Team | Rory Tregaskis |
Managing Partner | Robert Smith |
Business Leader | Tom Vick |
Account Director | Jaclyn Kaminski |
Account Planner | James Appleby |
Project Director | Richard Ross |
Production Company | Craft London |
Director | Blake Claridge |
Head of Production | Sergio Lopez |
Executive Producer | Zara Balfour |
Production Manager | Rosanna Gouldman |
Director of Photography (DOP) | Berndt Wiese |
Sound Recordist | Ashok Kumar |
Sound | Output Audio |
Editor | Max Downey |
Editor | Mike Harris |
Editor | Graham Taylor |
Mix | Adam Smyth |
Mix | Chris Gilbert |
Mix | Craft |
Grade | Framestore |
Post Production | Andy Tusabe |
Post Production | Craft |
Actor / Celebrity | Robbie Williams |