| Title | The big weep |
| Brief | A young guy says goodbye to his parents in his new apartment. Independence at last! But when he finds himself alone, tears start streaming down his face. How is he going to face all these responsibilities alone? He doesn't even know how to put up a coat rack. Cut to a useful book full of advice for young people living on their own. Now we see his parents at home also, weeping. Dad has no idea how to fix the router. Fortunately, there's a book for empty nesters too. Brought to you by DNB, the Norwegian bank |
| Agency |
TRY/Apt
|
| Campaign |
The big weep
|
| Advertiser |
DNB Bank
|
| Brand |
DNB Young
|
| Posted | November 2017 |
| Business Sector | Retail, Distribution & Restaurants
|
| Story | A young man says goodbye to his parents in his new apartment. While an optimistic voice over talks about the benefits of the young mans new life, he closes the door behind him and walks into the empty living room. Suddenly, an overwhelming sense of loneliness comes over him. Tears start streaming down his face. The voiceover goes on to talk about his many new responsibilities, making the young man cry even harder. Then, we introduce a book filled with good advice for young people living on their own. Cut to the parents all alone in their big home, weeping. The father sits on the floor sobbing, clutching a malfunctioning router. We see another book, packed with good advice for empty nesters. Both books are given to you with regards from DNB, the Norwegian bank. |
| Copywriter |
Lars Joachim Grimstad
|
| Art Director |
Egil Pay
|
| Production Company |
Bacon
|
| Production Company Producer |
Magne Lygner
|
| Production Company Producer |
Ola Narum Berg
|
| Copywriter |
Eirik Sørensen
|
| Account Director |
Arne Eggen
|