Corruption is a huge problem in Ukraine. People are against it but they almost never speak about it in public, and they are afraid announcing about it. We realized that an unusual event was needed. We decided to show example how to be brave and announce about corruption in public place - in the movie theatre. To do this we created special movie trailer showing the process of corruption. Then we asked an actor to intrude in the trailer scene and to announce about corruption when viewers watched the trailer.
Philosophy
Do not be just a viewer! Do not keep silence! Speak about corruption in public!
Problem
Corruption is a huge problem in Ukraine. People are against it but they almost never speak about it in public, and they are afraid announcing about it. We realized that an unusual event was needed. We decided to show example how to be brave and announce about corruption in public place - in the movie theatre. To do this we created special movie trailer showing the process of corruption. Then we asked an actor to intrude in the trailer scene and to announce about corruption when viewers watched the trailer.
Result
The event was like a bomb. It was massively discussed in Ukrainian media and social media. The video about this event that was published on Transparency International website received great users attention.