| Title | Tag You're It |
| Agency | 22squared |
| Campaign | Princess Lacey's Laces |
| Advertiser | Shoe Carnival Inc. |
| Brand | Shoe Carnival |
| Date of First Broadcast/Publication | 2016 / 1 |
| Business Sector | Shoes |
| Story | As part of the campaign, Shoe Carnival is also sharing videos of college basketball coaches sharing how their lives have been touched by cancer, urging social media users to purchase Lacey’s Laces. These special laces will be available exclusively at Shoe Carnival stores and on its dedicated website: shoecarnival.com/lacey. Full proceeds from the sale of these special laces will benefit The American Cancer Society's Coaches vs. Cancer organization and Princess Lacey's Legacy. Shoe Carnival will not receive profit from the sale of these laces and has dedicated a large portion of their monthly social budget to support this important initiative. |
| Media Type | Social Media |
| Length | |
| Chief Creative Officer | John Stapleton |
| Executive Creative Director | Kevin Botfeld |
| Creative Director | Jennifer Tuel |
| Director of Content | Mindy Adams |
| Art Director | Rachel Splinter |
| Art Director | Eduarda Castro |
| Copywriter | Natalie Meeks |
| Producer | Emily Cabral |
| Content Strategy Director | Hillary Traylor |
| Associate Strategy Director | Natalie Webb |
| EVP, Client Leadership | Ed Klein |
| Account Supervisor | Shelly Hiatt |
| Account Executive | Mallory Morgan |
| Photographer/Designer/Stylist | Rachel Splinter |
| Photographer/Designer/Stylist | Eduarda Castro |
| Lettering Artist | Casey Ligon |
| Executive Producer | Karen Burke |
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