Shoe Carnival - "How To"

22squared

22squared Atlanta, United States

3704

Title	How To
Agency	22squared
Campaign	Princess Lacey's Laces
Advertiser	Shoe Carnival Inc.
Brand	Shoe Carnival
Date of First Broadcast/Publication	2016 / 1
Business Sector	Shoes
Story	As part of the campaign, Shoe Carnival is also sharing videos of college basketball coaches sharing how their lives have been touched by cancer, urging social media users to purchase Lacey’s Laces. These special laces will be available exclusively at Shoe Carnival stores and on its dedicated website: shoecarnival.com/lacey. Full proceeds from the sale of these special laces will benefit The American Cancer Society's Coaches vs. Cancer organization and Princess Lacey's Legacy. Shoe Carnival will not receive profit from the sale of these laces and has dedicated a large portion of their monthly social budget to support this important initiative.
Media Type	Social Media
Chief Creative Officer	John Stapleton
EVP, Client Leadership	Ed Klein
Executive Creative Director	Kevin Botfeld
Creative Director	Jennifer Tuel
Director of Content	Mindy Adams
Art Director	Rachel Splinter
Photographer/Designer/Stylist	Rachel Splinter
Art Director	Eduarda Castro
Photographer/Designer/Stylist	Eduarda Castro
Copywriter	Natalie Meeks
Producer	Emily Cabral
Content Strategy Director	Hillary Traylor
Associate Strategy Director	Natalie Webb
Account Supervisor	Shelly Hiatt
Account Executive	Mallory Morgan
Lettering Artist	Casey Ligon
Executive Producer	Karen Burke