| Title | Conference |
| Agency | HeimatTBWA\ |
| Campaign | When you have a minute. |
| Advertiser | Henkel KG |
| Brand | Loctite |
| Posted | November 2016 |
| Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
| Story | In the second spot, an executive at a meeting is about to launch his presentation of “next year’s sales forecast”. But there’s a technical problem, and the tech guy trying to fix it asks for “a minute”. The employees around the table immediately produce broken objects and tubes of Loctite 60 Seconds All Purpose Glue. Because it only takes a minute. |
| Media Type | Television |
| Production Company | Markenfilm Berlin GmbH |
| Chief Creative Officer | Guido Heffels |
| Creative Director | Guido Heffels |
| Creative Director | ricardo distefano |
| Creative Director | Stephen Quell |
| Copywriter | Axel Didon |
| Art Director | Anthony Montagne |
| Art Director | Adrian Staehelin |
| Agency Producer | Alexander Münzer |
| Director | Ali Ali |
| Production Company Producer | Robert Tewes |
| Production Company Producer | Johanna Karger |
| Director of Photography (DOP) | Pierre Mouarkech |