| Title | Goodness from Grit |
| Agency | Venables Bell + Partners |
| Campaign | Goodness from Grit |
| Advertiser | SIMI Winery |
| Brand | SIMI Winery |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Alcoholic |
| Story | The “Goodness from Grit” campaign tells the incredible untold story of the winery’s most fearless leader, Isabelle Simi. A woman pioneer in Sonoma winemaking, Isabelle overcame personal tragedy to successfully lead and grow her family’s winery through Prohibition, opening the company’s first tasting room in Sonoma Valley, CA in 1934 when most other wineries were foundering after a decade of legalized temperance. She continued to develop the business and set its highly successful course for over 70 years. "Goodness from Grit” celebrates the connection between hard work and excellent wine by chronicling Isabelle’s challenges and ultimate triumphs that led to the success of the SIMI Brand today. It’s a timely message for those who share her spirit, and also cuts against a category that is defined by cliches of leisure and luxury. |
| Media Type | Web Film |
| Length | |
| Chairman | Paul Venables |
| Chief Creative Officer | Will McGinness |
| Creative Director | Gus Johnston |
| Associate Creative Director | Ryan Hoercher |
| Art Director | Megan VanDagens |
| Art Director | Aisha Hakim |
| Senior Producer | Sasha White |
| Production Company Producer | Jenna Van Deventer |
| Associate Producer | Livia Biedermann |
| Strategic Business Lead | Justin Pitcher |
| Brand Director | Sara Shields |
| Brand Director | Paris Clark |
| Brand Manager | Purva Kogie |
| Project Manager | Jessica Youssefia |
| Project Manager | Cameron Vaile |
| Business Affairs | Sara Jagielski |
| Business Affairs | Camara Price |
| Business Affairs | Christine Tom |
| Chief Strategy Officer | Gavin Jones |
| Strategy Director | Michelle Spigner |
| Social Content Strategist | John Principe |
| Senior Communication Strategist | Alex Oztemel |
| Production Company | Morton Jankel Zander (MJZ) |
| Director | Nick Ball |
| President | David Zander |
| Executive Producer | David Zander |
| Executive Producer | Emma Wilcockson |
| Production Company Producer | Natalia Mussolana |
| Director of Photography (DOP) | Seamus McGarvey |
| Production Designer | Matias ODonnell |
| Wardrobe Stylist | Sol Montalvo |
| First Assistant Director | Max Morales |
| Production Service Company | Labhouse |
| VFX / Finishing | Method Studios |
| Special Effects / VFX | Jesse Bradstreet |
| Executive Producer | Scott Boyajan |
| CG Supervisor | Hiltesh Solanki |
| Production Company Producer | Laura Duncan |
| Lead Flame Artist | Matt Welch |
| Flame Artist | Cecile Tecson Broas |
| Flame Artist | Cody Edwardson |
| Flame Artist | Kelly Bumbarger |
| Compositor | Chad Buehler |
| Compositor | Alex Gitler |
| Matte Painting | Matt Conway |
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- AGENCY:
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