| Title | Portraits |
| Brief | As a series of beautiful black-and-white portraits appear on the screen, the narrator pays homage to the many people and places that have contributed to Jeep’s long history, from soldiers to explorers, from the beaches of Normandy to Hollywood and far beyond. The iconic vehicle is celebrating its 75th birthday. “We don’t make Jeep. You do.” |
| Agency | Iris |
| Campaign | Portraits |
| Advertiser | Fiat Chrysler Automobiles |
| Brand | JEEP |
| Posted | October 2016 |
| Business Sector | Cars |
| Story | We don’t make Jeep®. You do. Our story is your story. In celebration of our 75 years, we salute the faces and the vehicles that embody the spirit of the Jeep brand. Share your story with us using #MyJeepStory. Portraits Official 2016 Jeep Super Bowl Commercial.An incredible milestone for an incredible brand calls for something that breaks the normal category clichés. Over the past 75 years, it’s the drivers that have made Jeep what it is today.The “Portraits” spot tells the unique Jeep brand story, using 66 carefully curated portraits. Using a surprising vertical format combined with a captivating VO, we get the viewer to focus on the eyes of Jeep and its drivers to reimagine the unbelievable story of the brand. “We don’t make Jeep. You do.” recognizes the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers. Airing in Super Bowl 50, we saw an immediate reaction from Jeep fans all over the world as they posted their Jeep stories with #MyJeepStory and engaged with extended content online. Our USA Today cover wrap hit newsstands across America the following morning, bringing to life the power and humanity that Jeep has come to be known for. |
| Result | Key Results 58% increase in traffic to Jeep.com 189% increase in traffic to 75th anniversary page 13.6M video views (highest number of views for an FCA Super Bowl spot ever!) Winner of the Super Clio for best ad of the big game |
| Media Type | Television |
| Length | |
| More Information | http://www.iris-worldwide.com/work/jeep-super-bowl/ |
| Music | Jim Cox |
| Executive Producer | Melissa Lubin |
| Editor | Merritt Duff |
| Production Company Producer | Susan Willis |
| Music | Kristin Dyrud |
| Creative Director | Sean Reynolds |
| Associate Creative Director | Marcus Liwag |
| Art Director | Marcus Liwag |
| Executive Creative Director | Lisa Bright |
| Copywriter | Winston Noel |
| Designer | Nicole Monzon |
| Designer | David Penn |
| Account Planner | Dipti Bramhandkar |
| Account Manager | Allison Benoit |
| Executive Producer | Guy Quinlan |
| Editing Company | Cutting Room New York |
| Post Production | Light of Day |
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