Title | Samsung Olympic English |
Agency | Cheil Ukraine |
Campaign | Olympians |
Advertiser | Samsung |
Brand | Samsung Galaxy S7 |
Date of First Broadcast/Publication | 2016 / 7 |
Business Sector | Mobile Telephones & tablets |
Tagline | Olympians |
Story | Idea: Inspired by Ukraine, Samsung supports the Ukrainian Olympians.Ukrainian Olympians, world champions in different sports, are inspired by their motherland. The TVC calls everyone to support the UA team in Rio together with Samsung. The story is accompanied by the poetry of the famous Ukrainian poet Ivan Franko. |
Philosophy | Inspired by Ukraine and Ukrainians, Samsung supports the Ukrainian Olympians. |
Problem | Ukrainian sport needs support. This support is based on the strength of spirit, fueled by the power of Ukrainian land. Each athlete can rely on this power in such an important moment. TVC shows the Ukrainian Olympians, world champions in different sports, inspired by their motherland and it calls everyone to support the Ukrainian team in Rio together with Samsung. The story is accompanied by the poetry of the famous Ukrainian poet Ivan Franko. |
Result | The TVC became very popular and it was actively shared in social media as well as in advertising media. It was shown to the Ukrainian audience before the Olympic Games in Rio, and it caused the massive people's support of the Ukrainians to sportsmen. As a result, two sportsmen presented in TVC, Oleg Veryaev and Zhan Belenyuk, won Olympic medals - Gold and Silver. |
Media Type | Television |
Length | |
Soundtrack | Casual Man |
More Information | https://youtu.be/NgKZuZD9glg |
Creative Director | Vladyslava Denys |
Copywriter | Dmytro Zezyulin |
Art Director | Eugene Ovchar |
Executive Producer | Fedor Magay |
Account | Elena Budyk |
Client Services Director | Katerina Panich |
Production Studio | MAGAI PRODUCTION |
Director | Alexander Stekolenko |
Cameraman | Denis Lushchyk |
Wardrobe / Stylist | Lesia Patoka |
Art Department | Alyona Gadzhylova |
Music | Casual Man |
Client Supervisor | Anton Stepanyuk |
Client Supervisor | Antonina Shkrobot |