| Title | Eden |
| Agency | Cheil Ukraine |
| Campaign | Eden |
| Advertiser | Samsung |
| Brand | Samsung Galaxy A6 |
| Date of First Broadcast/Publication | 2016 / 2 |
| Business Sector | Others |
| Tagline | Samsung Electronics, Cheil Ukraine |
| Story | New Samsung Galaxy A 6 is a tempting fruit of glass and metal. |
| Philosophy | New Samsung Galaxy A 6 is a tempting fruit of glass and metal. |
| Problem | In Ukraine Samsung fights the market with a main goal to lead the mobile category in premium segment. To impress the young target audience we created the provocative script in a style of parody. Celebrity marketing also helped to be liked by young people. We invited to play the most famous young Ukrainian musicians Nata Zhyzhchenko (as Eva) and Eugene Filatov (as Adam). Besides, the strongest man in the country, the sposrtsman Vasyl Virastyuk, played the Guardian Angel's role. |
| Result | The TVC was the most discussed commercial in Ukrainian media during the first week of airing. |
| Media Type | Television |
| Length | |
| Creative Director | Vladyslava Denys |
| Copywriter | Dmytro Zezyulin |
| Art Director | Eugene Ovchar |
| Account Director | Katerina Panich |
| Marketing Manager | Irina Levchenko |
| Client Supervisor | Antonina Shkrobot |
| Production Company | Magai Production |
| Production Company Producer | Fedor Magai |
| Director | Maxim Ksyonda |
| Wardrobe / Stylist | Lesia Patoka |
| Cameraman | Dmitriy Maximenko |
| Art Supervisor | Ivan Levchenko |
| Account Manager | Elena Budyk |